©2018 by Perfection Collection.  A BlackLabel production

Following on from a successful first sale, the Perfection Collection team strive to position the sale as one of the Holstein Worlds greatest events. This lofty goal will provide the future of pedigree enthusiasts with a animal that is future proof in terms of breeding and conformation.


The 2020 sale will be packed with pedigrees boasting multiple generations of VG/EX cows, what we like to call 'Proven Type' and also some of the greatest genomic individuals around. Whether that be focused on genomic type or genomic index. 

One thing is for sure, Perfection Collection 2.0 will have what you want! topped with the great 'Perfection Collection Atmosphere'




James Doherty

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James' family originally farmed in Staleybridge following  graduation from Reasheath James has furthered his agricultural career working with the Styche herd, Cogent and now manages the well known 'Knowlesmere' Herd. James owns Holstein and Jersey cattle with wife Stephanie under the 'Firstlook' prefix

Richard Bostock

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Richard grew up on dairy farms all his life. His parents managed Pimhill, Ridgefield and Smiddiehill. Following that Richard set up his own fitting business before moving into genetics, sales and marketing at leading AI Companies. Richard owns Holstein and Jersey cattle under the 'BlackLabel' Prefix

Tom Lomas

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Tom, not from a dairy background, graduated Reaseheath driven and passionate for dairy and started a fitting business. In 2013 he took a job working with Mark Nutsford at Celltech embryo transfer, developing skills and becoming a partner in the business Tom owns Holstein and Jersey cattle in the 'TLC' prefix